The term content marketing may seem abstract to some, but it’s really about creating valuable and relevant information that ultimately drives customer action. Writing an effective content marketing strategy can be quite daunting. This article will go into detail about how to craft your strategy and explain why each step is important and how it contributes to your larger goal.
Content Marketing Strategy Tips
1. Create a strategy and list your goals
The first step in creating a content marketing strategy is to define what you want to accomplish through it. Note that this process should involve researching your target market, their interests, and how they behave when consuming information. Once complete, you can use the information to better understand where you stand now, where you’d like to be and how much work it will take to get there.
2. Prioritize key functions within your business or industry
Determining which areas of your company rely on outside sources of information is important when identifying the tone and voice a content marketing strategy should employ. The idea is not to ensure quality across all forms of media but instead to provide the right message in the right medium. For example, a social media marketing strategy should use different tones and voice than an e-book or white paper; email marketing is not the place to blog creation agency (unless you’re asking for subscriber input).
3. Establish your editorial schedule
Your editorial schedule should be built around what you know about your target audience and the value of the content they receive. While certain topics may get more traffic than others, it’s important to mix things up so that your current subscribers don’t get bored with your brand. This balance can take some time to perfect, but you’ll learn which topics are most …